of the functions that Coca-Cola leaves into the hands of its bottling partners all over the globe. This means that the means of acquiring raw materials, stocking inventory, and delivering them to distributors differ on a county to country basis. However, some regional examples of Coca-Cola logistics are worth mentioning such as that of Coca-Cola Enterprises, the main seller of Coke in the United
of dispatched resources: same Asians, country of brother -> inducing friendly feeling
A. Introducing operating system and service differentiation
- Each product management system: By raising the efficiency of inventory control and sales management, higher ratios of product rotation and less cost of sales management and operating cost
→ Higher competitiveness
C. Promotion strategy: Conti
of looking solely for low prices, they place strong emphasis on product quality, functions and branding. Branded products, having an up- market image in terms of style, product quality and safety, have become priority choices for consumers.
4. Market players
4-1. Foreign players
Multinational enterprise cashing in and dominating premium market
The lucrative cosmetics market in China has b
of its overseas operations, the Company has enhanced its sales in 2010 by approximately 11% to KRW 335,800,000,000.
With its strong domestic status, the Company is targeting sales and operating profit growth of 10% in 2011 by creation of growth markets. For each business segment, the Company's Cosmetics Division is focusing on procuring competitiveness in the Asian markets through reinforcemen
of lighting. Family restaurant provides the service which targets both the adults and the children. There are 130~170 menus and the price of the menus are 1~1.5 times as expensive the fast food restaurants.
In the second half of the 2012, there was a research measuring the satisfaction toward the family restaurants, price and the use of the family restaurants by asking 1000 consumers who are ove