competitor may imitate the product but customers know what is original and we can make them know by advertising.
For supplying, we should seek a partnership relationship with our resource suppliers. Then we can lower transaction costs and improve quality derived primarily from using a supplier's technological skills to design and manufacture parts, and decreased transaction time in terms of inve
2. Betty Crocker
Since 1921, General Mills have created convenient, delicious meals and easy-to -make, great-tasting desserts with Betty Crocker products.
3. Gold Medal
They select the best grades of premium wheat and perform quality checks throughout the milling process. The means consumers are assured of consistent results – time after time, recipe
In 2003 Heineken bought Egypt’s sole brewery, which brews a popular line of nonalcoholic beer that can be marketed by Heineken to the 1.3 billion Muslims around the world.
Each country has different regulations about trade, such as taxation, so companies may change their entry mode according to the government’s policy.
ADVANTAGES
Relatively low level of financial exposure
cost-profit relationships? What strategies has Google relied upon to build competitive advantage in the industry?
4.1 Business Model
AdWords and AdSense are important factors to Google to achieving success of business model. Google’s revenue comes from advertising, and 50% of advertising revenue comes from AdWords, and the rest comes from AdSense.
AdWords
Adwords is advertisement model that
cost, with its luxury image people are attracted. Plus, Toyota has secured it with patents, and is exploiting it directly, and through licensing and joint ventures.
My assessment
I think Toyota understands very well balance between product differentiation and cost leadership. First, it noticed the desire for personal mobility and the impact on finite resources. Therefore, it has been able to