Current Misson
Raise of the level of awareness & sales.
To grow as an omnidirectional company like Italian company “Slowear”.
Goals
Attainment target of this year :
net profit of 2-3 hundred million won
Establishing Moss Green’s Factory for self-producing.
For Diverse Design, Fast Production, and Saving costs
Strategies
Growth strategy – Co
SWOT analysis. In a fourth part, We will talk about the strategy and the objectives of the company. We will finally analyze it on a sixth point, to see of this strategy is the most accurate and efficient for the company. Thus, We will have answered the three questions of strategic management.
Ⅰ. COCA-COLA'S CURRENT LOCATION
(1) Presentation Of The Company
Do I need to present this company,
competitors’ brand stores are mainly clustered around Myeong-dong is a major threat to SPAO.
B. Customer Analysis
a. Segmentation
SPAO divides its customers to geographic and demographic segmentation. Geographic segmentation divides the market into different regional units such as customers in Seoul, Il-san, An-san, Bucheon and Pusan. Also, demographic segmentation divides the customers i
Competitors
-Low demand from enterprise-size consumers
-Strong personal ties between corporation managers
3. Marketing Goal
According to the analysis of consumer survey, Dell is not perceived in negative ways such as being old-fashioned or stiff. However, it seems that Dell has failed to form a certain image which gives long lasting impression and did not appeal to K
innovation deemed as quintessential for improving the overall quality of Hyundai products.
Hyundai strategy is to develop its unique strategies in the short and long run to secure strong position in the US automotive market, based on such objectives. We will derive possible strategies after analyzing the industry, competitors and the company per se.
2. US Automobile Industry Analysis