1. Leisure as Big Business
Changing demographics
11th largest industry profits in 2006
Annual revenues of over $100 billion
Triad—amusement, entertainment, recreation leisure activities
Entertainment content—live performances (theatre, musical concerts), interactive experiences (recreation, amusement parks, travel, gaming) and media (m
Dream Society means
not only just market needs are exceeding
the physical wealth but also
a society changed into emotional things
such as culture, value, thoughts, and beliefs.
It is a society not competing by function
but distinct products by design, brand, and even a story.
The trend is already progressing in the beginningof the 21st century and Nike and Coke are representative co
(2) The purpose of this project: As we mentioned in the title, we are going to do our project for ‘Marketing communication strategy of KT’. Based on the basic information of market size, target customer, and big competitor, we are going to do brief PEST and STP analysis. And then we move to our main topic for communication strategy by using advertising course materials we learned before. Fina
convergence and change of media. Because of these issues, companies have to develop new business model and must prepare in these like changes.
2.2 Internet Ad. Industry
In 2007, Subprime mortgage crisis occurred in the states, the US economy approached in depression because of liquidity problem of finance. US’s recession spread to global depression, and stock price collapsed. That brought
Ⅰ. About HP
Stanford University classmates Bill Hewlett and Dave Packard founded HP in 1939.
The company's first product, built in a Palo Alto garage, was an audio oscillator—an
electronic test instrument used by sound engineers. One of HP's first customers was
Walt Disney Studios, which purchased eight oscillators to develop and test an
innovative sound system for the