Logistic Regression & Probit Regression by SPSS
I. Logistic regression
A. Extension of multiple regression but the dv is categorical
B. Value being predicted represents a probability, and it varies between 0 and 1
C. Possible to use categorical ivs (dummy coded, but won’t here)
D. Key concept: logit
1. natural logarithm (ln) of the odds
2.
3. Therefore, prob success + ? + + + +
E. SPS
2. Warrant & Option
2.1. General concept
2.1.1. Warrant In this report, we would refer to the details of the warrant in chapter 3, because the warrant normally means the E.L.W. in Korea. Moreover, in fact, E.L.W. has a characteristic of option, So we mentioned the warrant simply.
(1) What is the Warrant Contracts?
Warrant is a right that someone can buy a stock at a certain price
Extension Strategy
Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. Value For Money (VFM) means consumers want to be satisfied mentally spending less money. As a marketer, we can use this aspect.
AUDI makes key holder. Porsche launched PDDS(Porsche Designe drive
extension or price discount. Milk companies, however, if they can't sell their milk in time, the milk can't be sold anymore. This is because the company will get in trouble with the products freshness which is related with their success in the market. Thus exact demanding forecasting and distributing in time is very important.
1.2 History
In 1975 Seoul Milk made IT business unit but its rele
I. Introduction
1. Luxury Market
In 2008, the Korean economy was greatly affected from the financial crisis of USA. As exports decreased and foreign trades deteriorated, corporation investments and productions decreased which led to downsizing. Furthermore, this led to lack of demand which deteriorated markets. This finally led to sales decrease which crumbled down companies leading to decrea