of the corporate culture, business ethics and corporate law with the enterprise ethics. Enterprise culture is a code of conduct which enterprise members should observe together, and also it is a value orientation of the enterprise which is shared by the enterprise members. The enterprise culture is the main point of the enterprise value, which reflects the company's basic concepts and beliefs.
the cost due to corruption should be borne by the people through the tax, and the duration of the impact may be long-lasting. Considering Nuclear Power Plant Components Test Report forgery, redevelopment project, the corruption in the Railways Corporation parts supply, the Four Rivers Project, it can be seen that public corruption appears in various areas and people have to bear the burden.
등
전세계 30개 국에서 판매
200켤레
285억원
2006
2009.01
2010
55억원
현재
Sales
Donation
Just for 4 years,it reached about 28 billion in sales and 1 million pairs of shoes for African children
The Going of Donation
2 . Cause Marketing
CSR - Corporate Social Responsibility
Recent Consumption Trends
Conceptof Cause Marketing
Success/Fail Case of Cause Marketing
1. What is FRM?
Concept : To 65 year-old and over aged farmers, This is a system that keeps their own farmland as collateral and provide them pension for their a stable life after retirement.
Future directions : By securitizing farmland fund, to enjoy life of ease in their old age and maintain the security farm life.
A legal basis :
Korea Rural Community Corporation a
of business all over the world. LG electronics turned over 49 billion in 2011, and they are global manufacturing firm, leading the world market in TV, mobile, air conditioner, et cetera.
“Corporation is people.” –JaKyung Koo, honorary chairman of LG electronics
“The power leading LG electronics comes from each member.” –BonJoon Koo, CEO of LG electronics
These remarks of Ma