1. Past : Origin of Information
-Facts of Past
What was the major Incident?
How about Negative Impacts?
What was the firm’s Response?
2. Present : What can we do Right Now?
Perceptions
Figuring out : Situation
Practices
Efforts : Reach the Goal
Stakeholder’s Demands
Legal Requirements
Local Community
Proactive & Reactive
Characteristic of Objective
1. Executive Summary
Due to the regulations from government, Super Supermarkets like Home Plus are going through hard time in these days. Home Plus is one of the big 3 retail shops in Korea, which started by TESCO and it is the only retail shop that is under non-Korean corporate.
In this report, by going through the history, financial status and current marketing strategies that Home Plus now
ODA, DAC
ODA [공적개발원조 :Official Development Assistance , 公的開發援助 ]
선진국에서 개발도상국이나 국제기관에 하는 원조 [출처] 공적개발원조 | 두산백과
DAC [ Development Assistance Committee , 開發援助委員會 ]
개발도상국의 원조를 위해 결성된 OECD 산하 기구 [출처] DAC | 두산백과
Process is divided by Three Phase Model
Anticipatory Socialization & Encounter & Change and acquisition
Before entering Newcore Outlet
There are two steps
for entering Newcore Outlet
Interview
↓
Training
Course
Anticipatory Socialization
Interviewer asks about
What is the motivation of entering Newcore Outlet
1. Part-time worker
has to take the co
Then we continued on with analyzing the factors that caused those changes, with some case studies for further elaboration. Next step was to frame reasonable hypothesis to prove the reasons we found. We also conducted several consumer surveys and specialist interviews for better justification. Finally we forecasted potential future trends in flawsome marketing based on specialist interviews.