SUV is 'sports utility vehicle‘
work about five times a week.
leisure or sports
free to run anywhere.
small size
Target 2539
Strong confidence
pay attention to consume
Saving for future
Attach importance to style
Generally, consumers are interest about Tucson ix’s ad.
because this ad suggest many situation.
For example,
"When you are seat in fron
Utility Vehicle'. This means that CUV is the more than just SUV. And, in themorvertisement, they say that "Let's enjoy themworld class real CUV" and emphasize Sportage R by CUV. Consumers realize that these two brands images are different perfecimy in this time. They accept 'Sportage R is woman' but Tussan IX is man'. Now a day, Tussan IX is lead this mini SUV market. They occupy 62% among all of
consumer
feel milk's fresh taste.
-To consider utility and convenience PET bottle's original
design and clean image harmony milk's fresh taste. Seoul
milk is best premium milk in korea.
Maeil milk
Maeil milk ESL low-fat&calcium(180/930ml)
- Maeil milk increase calcium a double rather than general milk.
(FI)FRESH INNOVATION:
FRESH INNOVATION maintain milk's clean ta
utilities for both marketers and consumer alike is the Internet's ability to be an interactive direct-response marketing channel to move goods and services. The sale revenue for offline teleshopping, including telephone marketing, TV, and radio, totaled an estimated about $530billion. This compares with online retail saled revenue of $53 billion, which is scarcely 10% of its offline counterpart.
차별화된 유틸리티를 창조하기 위해?
첫째, 다양하고 분화된 제품으로 욕구충족
둘째, 제품의 보관과 운송으로 편리함 추구
셋째, 제품을 구입하면 소비자는 제품에 대한 모든 것을 누릴 수 있어야 한다.
Form utility = 형태효용(形態效用)
여러 개의 부품을 완제품으로 합쳐서 판매
> 신부의