characteristics of the economicalldvertiusages in SUV advertisement like the advertisement of Sorento, Santafe, Rexton ertiso on. After they built this characteristic in consumer's mind, the consumer start to consider the car's design, comfortable to ride and additional function. And the market became subdivides to small sized, middle sized and large sized lately. In the initial stage, the SUV ma
consumers want to be satisfied mentally spending less money. As a marketer, we can use this aspect.
AUDI makes key holder. Porsche launched PDDS(Porsche Designe driver’s Selection). Ferrari makes caps and clothes.
These luxury car brands extended their brand to new products, which have nothing to do with its original product, cars. By using brand extension strategy, consumers can approach tho
came being and luxurious goods consumption occupy in Domestic economy income specific gravity. Korea luxurious goods consumption is recognized issue that persisted and hard to solve.
Luxurious goods is the thing which famous or is expensive. Luxurious goods consumption is increase steadily according to this. We recognized characteristics of a consumer buying luxurious goods and their desire.
(2) Characteristics of Consumption in Korea
1) Analysis of decision factor on rice consumption.
Several characteristics influence on the consumption of Rice and korean food which are household income, housewife's time-cost, consumer's age, professional education and place of residence. Income elasticity of consuming Rice in 1982 was 0.24 but it declined to 0.16 in 2002 and this value is
consumers wanting authentic feelings stemming from having luxury brand handbags and higher demand would eventually lead to a handbag inflation that was mentioned above.
4. What key factors determine the success of makers of fine ladies handbags and leather accessories?
Before determining the key success factors of ladies handbags and leather accessories, let’s see the characteristics of f