For Money (VFM) means consumers want to be satisfied mentally spending less money. As a marketer, we can use this aspect.
AUDI makes key holder. Porsche launched PDDS(Porsche Designe driver’s Selection). Ferrari makes caps and clothes.
These luxury car brands extended their brand to new products, which have nothing to do with its original product, cars. By using brand extension strategy, cons
consumer, needs changes and so on.
In its efforts to capitalize on the growing online photo finishing market, in 2005, HP acquired Snapfish, an online photo service corporation. An established name in the market, Snapfish is a leading online photo service, with more than 13 million registered members and 350 million unique photos stored online.
The initial question of the paper is, “Is this
unique script. The first newspaper ad for Coca-Cola soon appeared in The Atlanta Journal, inviting thirsty citizens to try "the new and popular soda fountain drink." Hand-painted oilcloth signs reading "Coca-Cola" appeared on store awnings, with the suggestion "Drink" added to inform passersby that the new beverage was for soda fountain refreshment. During the first year, sales averaged a modest
unique design
Fit a broad scale of consumers
Have a specific target
- customers can make their own unique design → appealing to especially to teenagers
Shoe prints are lighter
→comfortable for people to wear
The competitors we found is focused on unique design. Because there is not competitor of social enterprise like Toms shoes yet. We thought Toms strengths and strategy is not only
needs and understand consumer behavior in depth. Combing these information with their existing database, G market can use this source to CRM. This procedure will explained in the following parts.
3.2 ISP& ESCROW&SSL
To ensure the security of E-commerce, G market provides some security program for transaction. This is represented by ISP, ESCROW service. Also, there is a SSL protocol that is us