Internal
1) 디카를 구매했던 경험
- 구매한 적이 있는지, 있다면 어떤 것인지, 만족을 했었는지,
불만족 했다면 그 이유는 무엇인지
2) 소비자의 특징
- 소비자의 나이, 연령, 성별 등
3) 소비자의 동기
- 취미 생활 목적, 작품 사진 목적, 여행 시 휴대 목적 등
External
주위 사
“How to enhance consumer mobile game
purchase and usage experience“
To define the consumer needs during the mobile service purchasing and usage
To map the consumer journey
To define the optimized consumer offering
To define the right channel for the consumer offerings
Mobile game users want to get more supporting information and service to make a good decision for choosing i
Consumer Needs
Most of single families don't have enough fruit or vegetables for each meal. They tend to have bananas, oranges which are easy to peel but they usually don't eat apples, pears and other fruits that have to be peeled.
⇒ They need to have a peeler to have some fruit.
(8) Introduction to Apple Peeler
Do you ever have wanted to peel an apple without going over the trouble-some
1-1. Introduction
Consumer’s Needs
Consumer’s
point
of
view:
✚ How can I get vegetable comfortably?
✚ How can I get various vegetable at one time?
✚ What is the most fresh and cheap vegetable?
✚ What could be better for our kids?
보급형 시장
▷ 색감
▷ 화소
▷ 그 외 요소: 개인 취향에 의존
▶▶ 기능면에서 Canon, Nikon과 경쟁할 만한 수준
고급형 시장
▷ 기자들: 95%이상 Canon 사용
▷ 단시간에 기술력을 따라잡기 어려움
디자인 고려대상: 바디, 렌즈, 액세사리
▷ 선호도:
▶ 바