consumers, it offers the information about cosmetics market segmentation and production of goods which are satisfying needs and interests of modern people. By attracting female college students as an early buyers, it will get long-term benefits because of increasing the customer loyalty. Also, the comparison between two different purchasers in the propensity toconsume shows strategies for differ
purchasing power of aged
20s women is largely increasing.
Women consumers show the relatively stable
propensity toconsume even in depression.
2. Hyundai Card S →Product User
Hyundai Card concentrated on women and the situation when women
wanted to shop so that it intended to win the sympathy of women.
3. Black Card →Product User
These show
that
the black card
is
(1) Higher Income and Big-box Discounters ⇒ Purchase Power
Growth in luxury handbag market was basically fueled by the key factors that drive the overall luxury-goods market. It usually depends on consumer buying habits, such as purchasing power or willingness to buy the products.
Firstly, increasing incomes definitely lead to higher purchasing power. More incomes in developing countries enab
female college students
The major consumers of cosmetic products
Guarantee customer loyalty
long term profit
Korea & Thailand female college students
Globalization
Discrimination
southeast top class
organic cosmetic company
Increase Demand on Organic product
between Korea young people
Is there anyone who know the brand “Thann”? No!
Product Specific Risk
Will the product perform as I expect?
→ Delivering the required benefit
Am I doing the right thing?
→ Improving Self-image
Can the product hurt me?
→Affecting Health and LifeCan I afford the purchase?
→Providing value for money
What will my peers think?
→Result in Responses from others
How much time did I expend topurchase? →Compensating Time