andphysical but also the nature and environment. If established wellbeing just focused on health, now neo well-being cares about continual happiness. Neo well being is consist of well-looking, LOHAS(Lifestyles OF Health and Sustainability), Slobbie(Slower but better working). Neo well being is stimulating customers consume desire and making new demands. Especially in food market, we are trying t
and small marketing industry's share has gradually decreased.
This appeared new type of companies change the price and shopping environment to increase consumer welfare and enhance the efficiency of the domestic marketing industry. In addition it brings the activate consumption by meeting the change of the consumer's shopping needs. and in recent years by opening stores in China and abroad of t
and emotional relationship. Social relationship is mainly achieved through Social Networking Services marketing, where businesses actively communicate with consumers and apply their responses directly to their marketing strategies. Brand relationship is related to a form of marketing where more specific form of contents is delivered to consumers through platforms like YouTube, smartphone services
lifestyles. Adidas Originals with its Trefoil logo has become a relevant part of many people’s lives. With a holistic offering in products and communications, adidas Originals engages the youth in authentic, creative and new ways with the “Celebrate Originality” philosophy.
To address the needs of its diverse consumer groups and maximise business opportunities, Adidas Originals takes a tw
and then explained the DISC behavior pattern in detail. Next, we showed the relation between each behavior pattern - D, I, S, C and spatial composition of housing. In conclusion, analyzing the results of questionnaire, we suggested 4 types of spatial composition based on behavior patterns.
Ⅰ- 4. Terms
1. Action: It is the most basic movement in human body. It is physical and instinct.