Consumer trust affects intention/actual transaction by affecting usefulness, ease of use, and perceived risk
The level of risk a consumer believes exists
regarding the purchase of a specific product
from a specific retailer, whether or not
that belief is factually correct.
by Richard A. Ashley, University of Connecticut
Overall Perceived Risk
- Associated with the
Product catego
purchase (Kim Heewoong., 2011).
Also, as the factors associated with organism, we try to consider cognitive aspects about the nature of apps and social impact (acceptance of negative reviews). However, there could the difference between acceptance and resistance to cognitive aspects depending on the personal characteristics of the app, so we research model considering factors related to personal
What is the black consumer ?
It refers to a consumer who tries intentionally to get some unfair benefits. It can be called the 'blacksumer', which is a new coinage from two words: 'black' is for immoral and 'consumer' for purchaser. When some facts of a specific event with unproven grounds are prevailed on the Internet or by the press, the related company will be damaged badly. So most of the
consumer behavior)이 무엇인가를 몇 가지 정의를 통해 알아보기로 한다. 먼저 쉬프만(Schiffman,1991)에 의하면 소비자 행동이란 \"소비자들이 그들의 욕구를 충족시켜 주리라고 기대하는 제품과 서비스를 탐색하고, 구매, 사용, 평가 및 처분하는데 나타나는 행동\"(the behavior that consumers display in searching for, purchas
1 편리함
매장에 갈 필요가 없다
24시간, 전국 어디서나 주문이 가능하다
주문, 배달, 반품, 교환, 수선 등이 모두 무료이다
주문한 상품은 2-5일 내에 배달 된다
제품에 결함이 있을 시 30일 안에 언제든지 반품이나 교환이 가능하다
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