subjects respond to visual, audio, or even taste cues.
In the field of marketing, scholars have agreed that there are three major trends that are newly arising. These include the emphasis on social relationship, brand relationship, and emotional relationship. Social relationship is mainly achieved through Social Networking Services marketing, where businesses actively communicate with consumers
of same valued product in different medium conditions reveal how the buying medium influences consumers’ decision making.
Stroop task is a good measurement of psychological conflict. The longer response time (RT) means more serious conflict in subject mind. Therefore we assume time which is taken until consumers decide whether buying or not target product would be influenced by buying media.
consumer's taste, if we don't understand this environments and don't scheme preparation strategy previously, the entry to foreign coffee market is failure. Therefore, for the successful the entry to global market and expansion coffee market place about coffee mix, we draw up this report through previous analysis about environments of the American and research about coffee market in the America.
consumer's taste, if we don't understand this environments and don't scheme preparation strategy previously, the entry to foreign coffee market is failure. Therefore, for the successful the entry to global market and expansion coffee market place about coffee mix, we draw up this report through previous analysis about environments of the American and research about coffee market in the America.
2004: New attribute link line (Emphasis on ‘11 galenical ingredients’)
An ad named <11 galenical ingredients> of Gas WhalMyungSu in 2004 emphasized on its utilitarian function to inspire positive attitude from consumers. Unlike previous ads (highlighting on its use situation, efficacy or Bu-chae etc.), they intended to add new attribute link line (11 galenical ingredients) in consumers’ me