site, and used it to steal credit card information
US 2005 : Anti-phishing Act of 2005 – although not implemented, under this law those who created fake web sites and sent bogus e-mails in order to defraud consumers would be subject to fines of up to US$250,000 and prison terms of up to five years.
UK : Fraud Act 2006 - general offence of fraud that can carry up to a ten year prison sente
in them. Every day in your life is full of the entertainment. You start your day with a workout at the gym, you catch a glimpse of the morning newspaper, we play CDs on the way to work, we listen to a radio talk show on the way home, we use email to contact friends etc.
Time is attention: Demand for leisure is affected in a complicated way by the cost of time to both produce andconsume enterta
2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i
in many things but interest changes quickly. Follow close friends Too much leisure time.
Consumption
Habits The number of consumption is great but does not last Financially un-challenged enjoys travelling Spends a lot of money
Influence on other
Consumers Very active WOM Active WOM Tell close relatives
We can see that our core customers who are the 20s and 30s are interested in adventure and
and External Environments
a) Internal Environment: Google’s SWOT analysis
Strengths :
Google’s innovations in search technology paved its way to the world’s leading search engine. Clear and simple interface not only allows instant page loading, but also places ads only relevant to the contents of sites shown. Lastly, but most importantly, Google analyzes the relationships between website