So, we need to identify the source of this phenomenon by using age consumption analysis. Meanings of age consumption analysis are like these
First, by comparing the age of rice consumption expenditures we can recognize generational differences in favor of rice.
Second, we may get how each generation response to generational changes by tracking the long-term changes in rice consumption.
Consumption based on a plan and search
These customers show a propensity to consume that is based on a plan and search. They tend to consider product’s quality more important than the brand name. Also, as customers’ preference on brand becomes more diverse, making products’ image positive and favorable gets more important to companies. In a nutshell, GIORDANO’s target consumers prefer q
consumption for food expends as well.
□ Engel’s coefficient is diminishing with income upsurge but, absolute quantity of food expenditure is also growing steadily.
□ Trend of pursing high quality food, brand and costless goods from the big cities
□ Brand recognition spreads over
□ Recent food poisoning, unsanitary food, SARS and Avian Influenza alarmed customers about hygien
food and share each other’s food culture. On the other hand, there are detailed differences in eating habits exist among three countries as the geographical and resources differences. Also, the differences of economic conditions make the gap more evident. Therefore, with considering such a lot of conditions, we are going to investigate about the food consumption tendency of three countries.
I. 서론
소비에 대한 경제학이론의 발달 과정은 지난 300백년간 미시 경제학의 영역에서 전개되어 왔던 이론들이 발전 해 온 것이다. 경제학에서 소비이론은 그 동안 전개되어 왔던 여러 가지 미시 경제이론들과 긴밀히 관련되어 있고, 가계의 소비지출은 국민경제의 가장 큰 구성 요소이다. 가계의 소