Wide distribution channel coverage, Strong A/S (maintained VW’s brand image)
Slowly cancelling Dealer shops and implementing more 4S Shops
Strong pressure due to high investment requirements in some small cities
Abilities of the dealers are not that great (in terms of profitability)
Late entry, yet very successful
Focuses on personal consumption of automobiles
Efforts concentrat
of reality/produce images for each cards (became signs)
Credit card company : replaced reality with floating images hyperreal
In the Past, choosing residence was a rational choice(location, transportation, school districts)
Recently, BRAND has become an important standard
Baudrillard 『Society ofConsumption』 : consumption goes beyond use value
Elegance of life
來
of the people who have heard gave a positive answer. In the other hand however 1 person from the people who have never heard of trekking said he/she will never take part in trekking and 4 people who have heard of trekking said they will never take part in trekking.
4-3-1. Customer Image
Even though the core customers of 20s and 30s have the tendencies which match our products they did not give
of them; Caffebene has about 720 stores, and Angel-in-us has about 500 across the country. Since Starbucks opened the first franchise coffee shop in Ewha Univ. at 2008, only 10 years have passed.
At first, people didn't understand the concept of coffee house and even they had negative view about it because of the image of Doenjang Girls. But now franchise coffee house can be easily found in Ko
of Rossiter and Percy’s Matrix Analysis the product falls under low involvement transformational sector. Canned tuna is not a high cost good and people can purchase it easily and there is not much risk associated with it. It is considered as transformational because people buy the product in order to derive satisfaction from the consumption of product. The purchase motif is positive. However, b