Appeals to people who has common interests
Advertisers reach to specific market by small amount of budget
The quality of magazines are higher than
any other print media
Long time warrant to exposure the ad to people
consumers
Contactsituation
Newspaper
Pros - Clarified a social classes and regions - Awareness active repetition, they can use the ad over and over
Con
Ⅰ. The reason of our choice
ⅰ. Situation of Korean market
As you can see in this graph, Korean chicken market is already red ocean. The franchise number of chicken companies is decreasing except start-up companies. So, we decided to enter the overseas market.
ⅱ. Advertisement Strategy
We decided to make Super Junior to advertise our product. According to Balance Theory, a pe
won
Media importance
internet>TV and CATV>ooH , theatre, promotion>radio>prints
patterns of consumers and try to approach to various contact point.
And we maintain GRP in previous level and increase frequencies that centered.
Radio is executed in rush-hour like as subway use situation.
Budgets that decrease in established media are used to launch promotions and BTLs
렌즈를 착용하게 된 계기?
아름다움에 대한 욕구, 그러나 착용기간이 길어질수록
아름다움보다는 상대적으로 건강에 대한 관여도가 높아짐
눈 건강에 대한 두려움, 나이드는 것에 대한 두려움
CL 지명구매, Trueye의 인지도 부족
Trial을 신청하고도 수령하지 않는 경우가 많음
우리는 소