Analysis: Internal and External Environments
a) Internal Environment: Google’s SWOT analysis
Strengths :
Google’s innovations in search technology paved its way to the world’s leading search engine. Clear and simple interface not only allows instant page loading, but also places ads only relevant to the contents of sites shown. Lastly, but most importantly, Google analyzes the relationsh
② Recommended Books for Age
This service offers users recommended books not only the library web-site also at a board on first floor. It is for infants, children, teenagers and adult.
Many parents use this service to give their children books for education. Moreover when we visited 1st floor, we saw an old man who watching board about that service. It makes we assurance about service's effe
LTE 환경에 특화된 서비스를 살리는 것이 핵심“
- 김대웅, SK텔레콤 홍보팀
Own strength analysis
The Largest Market Share
-SKT – 50.2% / KT – 30.5% / LGT – 19.3%
Existing Media Contents Infra
-IP TV, Nate, TicToc, T Cloud, etc.
High Quality Services – Creates Trust
SKT Members Point Service
-useful inducement
ii. Cost of Phishing
Although no current research of the phishing damage of Korea or the whole world-wide-web exist there are articles displaying the cost of damage for U.S.
The damage caused by phishing ranges from denial of access to e-mail to substantial financial loss. It is estimated that between May 2004 and May 2005, approximately 1.2 million computer users in the United States suffered
user is extending explosively. These make new business opportunity to Google. To seize these attractive emerging market, Google has to compete with local brand in that country, and to beat that local brand Google needs localization.
2.4 Media challenge
In these days, the boundaries between off-line and on-line are collapsing. We call that 2000s as media scramble, 2010s as new media order. The