reinforces the previous knowledge of the product and assures consumers they bought the right product.
Message Content
Generally, advertisements include both persuasional and informational elements; however, they are often too intertwined to tell them apart, recognized as appeals.
Fear Appeals
suggest to the viewer that the product can prevent some negative experience through purchas
(1)-2. Weaknesses
- Can't use visible feeling
: It can use only listening feeling which is less effective than visible feeling.
- People can be displeasure because its noise
: Because it has so much big sound, somebody receive it as noise.
- Buying difficulties
: It is so difficult to audience understand what kind of advertisement this is in one time.
- Not effective like internet
: Cau
consumers' memories.
Imagery instructions to help consumers to imagine the
effect of environmental conservation
② Background music
cares
Suggestions of Idea
- use humor → feel more friendly this advertisement.
- showing different kinds of advertising
e.g. 'Bus Shelter Advertising' , 'Print Advertising'
→ good for consumer's understanding
7. How you buy cosmetics of man?
① Internet 15 7.5%
② direct buy 100 50%
③ visit sell 0 0%
④ Given present 30 15%
⑤ And so on
(Include of not buy) 55 27.5%
According to the result of question number 7, the men usually buy their cosmetics directly buying behavior and given cosmetics as present and the w
advertising we made. In short, understanding contents we learned in class, and applying them to the real case is our main purpose of this project.
(3) Company & Brands Overview about ‘KT’
There is a lot of information about KT history from 1981 to now. However the most important thing in this project is to know the flow structure of KT to understand each communication strategy of brands. E