Control & Strategy
본 연구팀은 본격적인 마케팅전략 수립에 앞서 현존하는 아웃도어 의류에 관한 소비자들의 생각과 브랜드별로의 생각을 조사해 보았다.
그림 6-1. 아웃도어 의류 가격거품 통계자료
(출처: 매일경제 뉴스)
그림 6-2. 아웃도어 의류 브랜드별 가격거품 통계자료
(출처: 매일경
control
Types of controlControl to the customer’s feedback is important process for the economical development of the corporation. Nexen Tire uses three types of control such as: feedforward control, financial control, and operation control. These control help to develop to support input resources for the company.
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Financial control
Nexen Tire processes feed-forward control. Feed-forward
strategies, but it also worked as an evaluating system. At the end of every year, they all gathered together and reported what they’ve succeeded and failed. In this process, they could make solution and make alternative course of action for future development.
How does the organization manage change?
Nexen Tire Company is known for its quickness. They respond to certain situation and
controlled by Alessi. Even though there are many online shops, with not arranged by Alessi, Alessi will not occupy much online market share.
Segment market
according to :
Gender
Income
Social Class
Life style
Personality
Loyalty
Media & Shopping habits
Overall
Female
Interest on design and stylish life style
Willing to pay for displaying products
Strong loyalty
conditions
Family
Socioeconomic status
Commuting time
Noise,heat,crowding
Air pollution
Cognitive Appraisal of Stressors
Primary appraisal : determining whether a stressor is irrelevant, posivtive , or stressful
Secondary appraisal : Assessing what might and can be done to reduce stress
Coping Strategies
Control strategy
Escape strategy
Symptom management strategy