Reference group
Group affecting directly or indirectly convention venue selection or participation behavior
Marketers will be able to establish competitive marketing strategy by analyzing the impact of consumer behavior by others.
*Important feature of the reference group
Even when not in actual contact with the group, reference group can give individuals a big impact
Activities Inte
Las Vegas convention center
About LVCVA
more than 148,000 hotel rooms
over 10.5 million square feet of meeting and exhibit space citywide
official destination marketing organization
Mission
To attract visitors by promoting Las Vegas as the world's most desirable destination for leisure and business travel.
Supporting All of Southern Nevada
Today, the entire Southern Nevada economy i
OVERVIEW ABOUT CONVENTION
ASTA(The American Society of Travel Agents)
The world's largest association of travel professionals
More than 20,000 members from 140 countries across the world
2007 ASTA International Destination Expo in Jeju, Korea
Duration : March 25, 2007 ~ March 29, 2007
Bi-annual General Assembly at home and abroad to strengthen the
expertise and networking of its mem
국제무역은 오랜 역사 동안 국가와 집단 사이에서 이루어진 다양한 거래로 발전해 왔습니다. 이러한 거래는 특정 국가나 집단의 사람들 사이에서 오랜 시간 동안 전해져 온 상관습적인 행위에 의해 형성되었으며, 이를 일반적으로 "관습"이라고 정의합니다. 관습은 상업 활동을 포함한 모든 사람들에
1. MICE 산업이란?
MICE는 Meeting, Incentive travel, Convention, Exhibition(Exposition)의 약어로서, 회의, 포상관광, 컨벤션, 전시회를 포괄적으로 지칭하는 개념이다. 호주, 싱가폴 등 아시아권에서 산업정책적 개념으로 MICE란 용어를 쓰고 있으며(김철원, 2008), 지역에 따라서 BT(Business Travel, Business Tourism), IBTM(Incentives, B