(2) The purpose of this project: As we mentioned in the title, we are going to do our project for ‘Marketing communication strategy of KT’. Based on the basic information of market size, target customer, and big competitor, we are going to do brief PEST and STP analysis. And then we move to our main topic for communication strategy by using advertising course materials we learned before. Fina
Ⅰ. 서론
조직은 인간의 모든 사회목적을 달성하기 위한 수단의 성격을 띠고 있으나 그 개념에 내포되어 있는 고도의 추상성으로 말미암아 정확한 개념을 밝히기란 어려운 일이다. 따라서 논자들마다 동일한 대상의 조직에 대해서 연구가 진행되면서 연구목적과 관심에 따라서 조직에 대한 개념은
Market Analysis & Marketing Plan
Caffebene
Table of contents
1. Company Description
Caffebene was launched in 2008 by CEO, Sun kwon Kim. This company is domestic coffee brand in Korea. Caffebene has the largest number of stores among coffee brands. Also their sales are ten billion in the 2010. Caffebene was reputed by the other people that native brand is efficiently competing with the overse
Reaserch Question
Business suspension of savings bank
In February, 2011, several savings banks were ordered to suspend business in Korea. The reason is that the bank was weakened by overusing project financing technique which resulted in high default rate and delay of cash flow. Suspension of business of savings bank cause the innocent depositor to cry in front of the closed bank. That was
최근의 시장혼란과 관련된 시사점을 얻기 위하여 동 최소공시요건중 내부등급법(IRB)을 적용하는 포트폴리오의 신용리스크 공시요건을 살펴보면 다음과 같다.
첫째, 신용리스크와 관련된 가장 중요한 공시요건은 총 신용리스크 익스포져이다. 동 익스포져는 익스포져의 종류, 지역적 분포, 산업 또