which is determined by various institutions and individuals.
1) Definition of the marketing
*Institution of the U.S.
1960 : Marketing is firm’s activity which makes products and services flow from producer to consumer.
1985 : Marketing is the process of performing price setting, promotion, and an idea for having trades which can satisfy objects of individual and organization.
price setting, promotion, and an idea for having trades which can satisfy objects of individual and organization.
*Institution of the Korea
Marketing is the process of defining market and managing for creating and maintaining trades which can satisfy objects of individual and organization.
*Philip Kotler
Marketing is the process of obtaining some values which is corresponded with firm
adjustment for inflation), while others prefer not to use a preset formula and change exchange rate frequently to discourage speculations.
• Exchange rate within crawling band
It permits exchange rate of one’s currency moves within fixed band from the exchange rate standard in the short term.
Periodically, it adjusts the exchange rate standard so it permits more elastic exchange rate
Treasury-Bond futures
국내 국채선물의 상장배경
- IMF이후 국내 채권시장의 질적 성장 도모
(기초자산으로 논의된 3년 국고채와 회사채 중 최종적으로 국고채 선택됨)
- 정부의 강력한 국채시장 육성의지
(IMF시 외화자금 의존의 원인이 국내 채권시장의 미성숙으로 판단)
- 국채 거래 활성
1.0 Executive Summary
We chose Laneige, a family brand from the leading cosmetic company, Amorepacific, as its position as a middle-price range brand best matches our target customers, young adults. The product our group has proposed is a lipstick called “Perfect-all-day” which has strong durability with reasonable price. Unlike the common lipsticks, our product is long lasting and requires