and in 2010s, there are three main channels which are PC, TV and Mobile device. The only after 10 years, many things will be exchanged.
2.5 Cooperation and competition between existing media companies and IT companies
①Existing media company
Abc – From 2005, abc broadcasting company initially sold broadcasting through itunes Among US major broadcasting company, so abc led to transfo
cooperation country from the world most `Decarburization' mines which are a underground resources popularity dispute warfare frequently, in order supply to receive the materials as well Bayer is getting wider that supports a warfare funds, asserts.
(1) Advertise of Fair Trade
(2) Advertise that if people buy good from
Bayer's, they are helping to prevent
wars in the T
COOPER
Released to public in the Paris motor show in 2001
Established itself as a cultural icon
Target:
American consumers generally not
interested in smaller cars like MINI Cooper
Characteristics: young, sensual generation
desiring fun, adventure and mobility.
“Guerilla Marketing”
SWOT_Threat
Changing key personnel and advertising partner
Kerri Martin
Orion cooperated with the online game company.
It's stimulated children's interest.
Consumer have beliefs about Cracker which is only for kids.
Dr. you change this beliefs by advertisement.
Orion’s cracker is can be a cracker for kids, old man, woman who is dieting.
Consumer usually avoid cracker and worry about health. But This cracker is not fried. And use a regional spec
Ⅰ. 제조업(제조업체, 제조기업)과 소매업(소매업체)
미국의 경우, 포장소비제품 생산업체들은 마케팅 예산의 41.2%를 거래점 촉진에, 35.4%를 매체광고에 사용하는 등 촉진활동에 대한 마케팅예산의 배정을 강화하고 있다. 그러나 경로선도력이 제조업체에 주로 집중되는 고성장산업구조에서, 중간 유