Conceptual Map of the Structure Construct
Action
Impiementation
Anaiysis
A Framewort for analysis of corecompetencies
Algning CM and CC
Strenths and weaknesses analysis
Framework for the Analyze of CoreCompetencies
Service Production Competencies
- Type of Service
Self service
Maintenance Interactive
Task Interactive
Personal Interactive
12 Dimensional
경쟁기업에 비해서 우월한 경쟁우위를 가져다 주는 기업의 능력이며, 기업성장의 근원이 된다.
기업이 단순히 잘하는 활동 또는 기업이 가진 일반적인 경영자원은 핵심역량이라고 볼 수 없다. 경쟁기업에 비해서 경쟁우위를 가져다 주는 활동과 경영자원만이 핵심역량이라고 파악될 수 있다.
핵심역
ROCE and RNOA show overall decreasing trends from 2002 to 2008,
except one sharp increase in 2005.
Focused on non-core RNOA graph, non-core RNOA values were almost 0% for 6 years from 2002 to 2007 but it has sharply decreased in 2008 because of 2 reasons
Reasons
1. Gain(Loss) on foreign currency translation, net
2. Gain(Loss) on valuation of long-term investment securities, net
C. CoreCompetency and Sustainable Competitive Advantage
In terms of its corecompetency, Hite Brewery seeks to achieve a unique ability to provide a high-quality beer. In the early 1990s, Korean customers were interested in environmental aspects in many products. So, Hite Brewery has made beer by using natural bedrock water to promote an environment-friendly image. As a result, Hite Brewery was
2. Business activities and corecompetency
(1) The business performance of AP is mainly divided into two categories; Cosmetics and MC&S (Mass cosmetics and sulloc). The portion of profits generated by these performances is shown below.
Picture 2 Sales breakdown, IR presentation, 2010
(2) Products
Costmetics
MC&S
(3) Organizational Structure
In 2006, AMORE PACIF