High Entry & Exit Barrier
High Entry Barrier
high initial investment costs for facilities and technology make disadvantages to the new entrants
Strong competitors in the market
High Exit Barrier
- Production facilities have the structure that is difficult to switch to other industries
Product differentiation
Curre
? 구분: 사립 종합병원
? 설립연도 : 1889년
? 소재지 : 미국 미네소타주 로체스터
? 1889년 성 프란시스코 수녀회가 메이오 일가를 초빙하여 개설한 세인트메리병원이 전신이다.
창립 당시는 외과병원이었으나, 그 후 종합병원으로 확장되었다.
? 외래 진료를 중심으로 하고, 특별한 때만 입원시키
History before M&A
1927. Assar Gabrielsson and Gustav Larson
1928. The first truck, the "Series 1,”
1930 the export of trucks to Europe started
But, the cars did not become even well-known outside Sweden until after WWII
History After M&A
1997. CEO, Leif Johansson inaugurated
1998. Merged Samsung Heavy Industries
Sold Mecalac, in farm machinery
1999. Sold Volvo
Design, Fast Production, and Saving costs
Strategies
Growth strategy – Concentration
Company is still growing and selling single item
Competitive strategy – Different
‘Storytelling’ strategy
Core Competencies :
New Trend
Before –
Consumers recognized socks as consummer goods.
Now –
Consumers have begun to recognize socks as fashion items.
Internal Resource Analysis (Strengths and weaknesses)
Strengths
The very first The Body Shop store opened in Brighton in 1976, and now The Body Shop is an international company with over 2,500 stores in over 60 markets worldwide. During the period, Anita Roddick has conducted a campaign such as Stop HIV/AIDS campaign and Stop Child Trafficking Campaign with its 5 values which are Against Animal