성공사례 그리고 KFC의 국내 상황을 중심으로 조사하여, KFC KOREA가 앞으로 나아가야 할 방향을 제시해 보고자 한다.
2. History
- About KFC Corp.
Products & Services : Chicken
Number of Locations : 16,853 (전 세계)
Founded: 1930
Began Franchising: 1952
Type of Franchising
- past : product franchising
- now : business format franchising
2. Betty Crocker
Since 1921, General Mills have created convenient, delicious meals and easy-to -make, great-tasting desserts with Betty Crocker products.
3. Gold Medal
They select the best grades of premium wheat and perform quality checks throughout the milling process. The means consumers are assured of consistent results – time after time, recipe
productivity through horizontal and cooperative relationship with the management, more value can be enhanced and captured. However, there has been a severe conflict between labour and management rising from personnel matters in 2003. "화이자 노사갈등, 팽팽한 긴장감 지속," 인터넷신문 데일리메디, 2003. 5. 9
Products
Since its foundation, Dow Jones has made a number of acquisitions expanding into a large media company with three major components 1) Consumer Media Group includes the many editions of the Wall Street Journal across the world as well as WSJ.com, Barron's, MarketWatch and the Far Eastern Economic Review; 2) Enterprise Media Group is comprised of Dow Jones Newswires, the Dow Jones Indexes
Ⅰ. 서론
1. 조사 목적
애경의 케라시스 퍼퓸샴푸는 세정, 모발 건강 증진 기능에 중점을 두었던 기존의 샴푸에 ‘향기’ 라는 편익을 더욱 강조하여 퍼퓸샴푸 시장의 선두주자가 되었다. 애경은 2012년 5월 브랜드 론칭 10주년을 맞이해 국내 최초로 향기컨셉의 케라시스 퍼퓸샴푸 리미티드 에디션