Corporate Design의 목표는 기업 정체성(Corporate Identity)을 확립하고 올바른 방향의 전략적 기업이미지를 만드는 것이다. Corporate Design을 구성하는 요소로는 시각 커뮤니케이션 디자인(Visual Communication Design), 제품시스템 디자인(Product System Design), 공간디자인(Space Design), 사이버스페이스 디자인(Cyberspace Design)
Orion Corporation
a Front-runner in Korean confectionary industry since 1956
expanding business areas into global businesses as well as to dining, media, entertainment, and distribution, from mid 1990s.
Analyze by Theories
1. Unique Characteristic
2. Anticipated problems
3. How to Make up for them
problem
Operant Learning Theory
Based on their performance, empl
Corporate Brand), 패밀리 브랜드(Family Brand), 개별 브랜드(Individual Brand), 브랜드 수식어(Brand Modifier)의 4단계로 분류하고, 이들은 각 수직적 단계에 따라 기업 내 해당 브랜드의 위상과 역할이 규정된다고 정의 내리고 있다.
이를 다시 정리해 보면, 브랜드 계층 구조는 브랜드간의 수직적, 수평적 위계 구조
Adobe Systems Incorporated
Founded : 1982 by Charles Geschke & John Warnock
CEO : Shantanu Narayen
Major Industry : Software
Headquarter : San Jose, California
Number of Employee : More than 10,000
Industry Standards- Adobe PostScript → Photoshop, Illustrator
From Desktop to Company solution- Acquisition → Macromedia (Ubiquitous Flash Company)
Market Power (World Wide)
systems
ⓐ corporation status was formalized exactly the same with all around the Korea and China
ⓑ In the organizational life cycle, current a point of time is on the beginning of formalization stage. different unofficial status make a mass in the business process and communication so they need a standardization and formalization. First model i