METHOD
Sampling Frame and Mailing Procedure
Data for the study come from a direct mail survey of top marketing executives drawn from a nationwide sample of manufacturing and service organizations. The mailing list of 2,000 companies was acquired from Dun & Bradstreet.
The sample was randomly drawn. Half of the sample was specified to be firms with more than $500 million in annual revenue an
“Social and Financial Performance Relationship” Model의 “Perspective3”에 의하면, CSP와 CFP, CR 사이에는 interactive relationship이 존재함.
여기서 CSP는 Corporate Social Performance, 즉 CSR을 의미함.
따라서 기업은 CSR을 통하여 Good Financial Performance와 Good Reputation을 얻을 수 있으므로 CSR이 필요함.
Corporation’s multiple product lines offer leading technologies for performance and extendibility. This corporation has roughly four product lines: etch, deposition, strip, and clean. Lam’s recent merger with Novellus Systems, Inc. has created a broad portfolio of complementary product capabilities that includes Lam’s leadership in etch and single-wafer clean and Novellus’ leadership in t
2.4 System
The best part of this corporation’s compensation system is that it gives performance incentive payments and profit sharing not only to regular employees but also to those who work part-time. However, although it is known that individual incentives are effective in many cases, the company only focuses on team performance. They have some positive plans about upgrading their compensa
corporate objective
□ Background
Enforcement of connection between corporate objective/strategy and index
Availability improvement of attainment of goal
□ Contents
Securing balance between quantitative/immeasurable assessment importance by extension of weighted index
- Increasing the weight of essential quantitative index :10 20 points
Changing immeasurable index to quant