[2] Interview with Somang cosmetic's employee
Name :
Kim Yeon Hui (김연희)
Position :
Employee in marketing department
Achievement :
Contributed to develop the marketing
strategy of color lotion for men
Q1: By survey about brand awareness that we did, 꽃을 든
남자 is the best. Is there any special reason about that?
Tell me a
Consumer of cosmetic goods especially women have considered cosmetics goods as low-involvement products, people have been tended to buy those product in supermarkets and big discount stores.
We live in the networking era, that means every single information can share to everyone who wants to know. These developments in IT lead the same amounts of evolution in distribution channel system.
Now w
Cosmetic Industry
Cosmetic Industry(화장품산업) – 가격차이가 많이 나는 업계
Prestige brand
설화수, Hera(Amore Pacific)
The History of Whoo, Ohui (LG 생활건강)
Mass brand
Ixa Knox(LG 생활건강)
Prestige brand & Mass brand’s Pricing Strategy in Cosmetic Industry
설화수
원칙적으로 방문판매와 백화점 판매만 가능
온라
Ⅰ. Cosmetic Industry Analysis
가. 화장품 산업의 Main Player
나. 화장품 산업의 글로벌 트렌드
내수산업으로서 의미를 가지고 있던 과거와 달리 화장품 산업은 최근 수출산업으로 주목을 받고 있다.
[그림 1]의 그래프를 통해서 화장품 시장 규모는 꾸준히 증가할 뿐만 아니라 화장품 시장이 계속 성장세
One of the leading companies in the Brazilian cosmetic, fragrance and toiletry industry.
The company is established in Brazil, Chile, Peru, Bolivia, Argentina, Mexico, Colombia, Venezuela and in Paris.
Values of the Brand : Social responsibility & Sustainability
“ Well being with oneself, with others, with the environment and with the world as a whole”.
When it launched Ekos produc