cosmetic. Those are the points to be specially considered.
Transition into an information-oriented society is also one of the biggest change. Nowadays, many customer get a information through Internet and buy more product through Internet shopping mall. We also considered this trend.
(2) Industry Analysis
Recently cosmetic industry undergo many change. First, people are more interested
High added value
Does enterprises producing
commodities for domestic markets
Flexible manufacturing system
Monopolistic competition
Oligopolistic market
중략
Shiseido Company is one of the world's leading cosmetics companies.
It is engaged in the manufacturing and marketing of cosmetics and skin care products for men and women. The company primarily opera
cosmetics manufacturers. The trends seem to indicate similar conditions for the future. Overall, supplier power with respect to the cosmetic market is moderate.
Bargaining power of buyers
In generally, buyers can choose diverse product from various company, so their power was strong. But recently due to the strong brand power of most of the large brands, buyer power of retailers and distrib
Ⅰ. Overall Analysis
1. About Estée Lauder Company
1) Company History
Estée Lauder is a retail brand of luxurious cosmetics, skincare and fragrance products, and primarily targeting female consumers of age 30 and up. Sold in more than 120 countries and territories, Estée Lauder has a reputation for technologically advanced, high-performance products.
Since Estée
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