▶ case분석
Espoir Cosmetics
미국에 본사를 둔 다국적 화장품기업으로 전세계 75개국에 상품을 출시, 판매하고 있으며 연매출 $1.60 Bio (한화 1조 6천억원)을 올리고 있다. 현재 다국적기업이지만 지역시장별로 마케팅 전략과 제품구성을 시장상황에 따라 차별화하여 수행하고 있는 상황이다. 현재 글로벌
Consumer of cosmetic goods especially women have considered cosmetics goods as low-involvement products, people have been tended to buy those product in supermarkets and big discount stores.
We live in the networking era, that means every single information can share to everyone who wants to know. These developments in IT lead the same amounts of evolution in distribution channel system.
Now w
1.2.4 Formation of Somang management
- Beauty Department
Beauty Department have contributed to Somang cosmetics' growth from when the company established to now. In the early days, Somang Cosmetics started selling the beauty materials and they have been growed.
- Market business department (core of business)
This Department try to produce its products in every restore. They c
[2] Interview with Somang cosmetic's employee
Name :
Kim Yeon Hui (김연희)
Position :
Employee in marketing department
Achievement :
Contributed to develop the marketing
strategy of color lotion for men
Q1: By survey about brand awareness that we did, 꽃을 든
남자 is the best. Is there any special reason about that?
Tell me a
플랜트 스템셀 스킨 리뉴얼' 라인
아이오페
효능 : 식물 줄기세포 성분이 진피 속에
잠자고 있던 '아기콜라겐'을 강화해 피부를 더욱 탄력있게 만들어 주고 유연성을 회복, 노화방지
유라시아 지역의 식물인 '아주가 렙탄스'의 줄기세포 성분을 제품에 직접 담음
소프너, 에멀절, 세럼, 아이크림,