cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also influence. A famous makeup artist in Japan recommended cosmetics of South Korea, and Japanese people coming to South Korea to buy cosmetics. The same is Korean wave. Because of the popularity of Korean celebrities, the sales of product which is the popularity as a
space of store.
Society-friendly marketing
Return the corporate profits to the society by the form of donation
By publicizing interest of the company to women’s human rights, appeal to Chinese women who have the ability to consume.
Through the society-friendly sponsoring marketing, raising the image of corporate citizens.
Active investment i
cosmetic. Now, customer's needs are diversified and they want to more customized cosmetic. Second, rising life spans and the falling birth rate are fast aging the society. So people show interest in anti-aging product and this market is broader. Third, further more many customer doesn't buy cosmetic through door-to-door sale. Over 93% of cosmetic are sold through department store and retail outle
About H&M
Hennes & Mauritz AB comprises five different independent brands
a total of approximately 2,600 stores all over the world.
From a single women wear store in 1947, to a global company offering fashion
introduce e-commerce in the US.
“H&M produces trendy fashion product and offer it for affordable price to consumer.“
- Rolph Erickson
.
.
4P - Product
H&
prices
Low level of technology
Criticized as a display
Threatening
Opposing current mainstream people
Barrier to weak competitors
A niche market grows up major market
→ Because of wellness trend, steady sales rise
Needs of well-being and Resistance to chemicals has increased.
→ We can predict continuous growth
especially skin care(anti aging, sun care)