Cost), 매몰비용(Sunk Cost), 회계적 비용(Explicit Cost)이 각각 무엇인지 구체적으로 설명하고(10점), 2) 본인이 경험했던 기회비용, 매몰비용의 사례를 설명하시오(25점).
2. 7차시 수업 내용 중에 본원적 전략이 있다. 1) 본원적 전략에는 어떤 전략들이 있는지 각각의 전략 내용과 특징을 구체적으로 설명하고(10
differentiates itself from the other retailers in order to lure customers back.
Therefore, I think what Kmart needs to do is that defining its customer and define itself ‘clearly’. Even though Kmart has had lots of advantages, it has been unable to make its own customers, because of its untargeted market strategy and management problem. Therefore, it couldn’t make any clear success in Cost
1. Dess, Davis, Hambrick and Porter
Porter’s conceptualisation implies that cost leadership and differentiation are viewed as opposite ends of a single continuum.
Two strategies are incompatible
There are only pure strategies.
2. Hall. Kim Linsu & Kim yooncheol, Reddy
Two strategies can be compatible
- Differentiation → high market share → lower production cost
월마트
cost leadership, differentiation, focused cost leadership and integrated cost leadership/differentiation. Each generic strategy helps the company to establish and exploit a competitive advantage within a particular competitive scope. By applying these strengths, three generic strategies are resulted: cost leadership, differentiation and focus. The strategies used by the company include cost leade
differentiation strategy)
- 제품차별화 정도 : 차별화 전략 추구기업(differentiator)은 높은수준의 차별화를 선택한다.
- 시장을 많은 틈새시장으로 세분화 한다.
- 차별화를 추구하는 기업은 차별화의 원천이 되고있는 기능에 대하여 차별역량을 추구해야 한다. 이에관하여는 R&D기능과 마케팅 기능이 중요