Global strategies
1.Standardization Product
- 0.78 gram onion in Hamburger patty
- 0.28 Cm frech fries
- Under 9 patty in grill
2.Standardization Service
- Quickness
- cheap price
Multidomestic strategies
China
- Redesign of the counter, chairs and desks.
France
hardwood floors, wood-beam ceilings,
comfortable armchairs,
More upscale sandwiche
excess liquidity and bubble economy caused by cheap money policy
-IT bubble collapse and recession caused by 911
-explosive increase of housing loan caused by low interest policy
-ultra low interest → excess liquidity → bubble economy
Sub-prime and collapse of housing bubble
home mortgage raised spending but created consumer debt
housing boom turn into bubble
default on mor
매출에서
약 50% 비중을 차지
How? – Contract Process
Lin solution 과 Grob 의 Screw jack 계약(수입무역)
First contract
해외 시장 조사 및 거래처 발굴(overseas market research)
거래 권유(circular)
신용조사(credit inquiry)
청약(offer)
반대 청약(counter offer)
확정 청약 (firm offer)
승낙 및 계약 성립 (formation of contract)
1. Launching SK-II
- Reflect Japanese consumers taste
- Targeting the prestige beauty-counselor segment
- TV advertising: well-respected Japanese actress
2. Concentration of Max Factor
- Change counter design and installation
3. Focusing on R&D
- Using leading-edge ideas from Japan Market
- R&D labs with global team
Success in their domestic market
First tri
counter derivatives) is determined by using valuation techniques. These valuation techniques maximize the use of observable market data where it is available and rely as little as possible on entity specific estimates. If all significant inputs required to fair value an instrument are observable, the instrument is included in level 2. If one or more of the significant inputs is not based on obser