Focused on the product with
‘Alkali regenerated water’
Tried to deliver
healthy and soft image
Cool and young image for Target customers ofWomen in 20s
Emphasized ‘mildness’ by promotingto ‘shake’ it
Main Competitors
참이슬
M/S : 47.1%
진로
Long History
First Mover Advantage
2 types for different
products: Classic & Fresh
좋은데이
Ⅰ. Project Goal
사회 진출을 앞둔 20대 서강인들을 위한
Tablet PC
▪ 국내 출시된 Tablet PC 중 Best Selling TOP4
갤럭시 탭10.1 / 아이패드 2 / 모토로라 줌 / HTC FLYER
2) Weighing Criteria
Weights forCriteria
√ 스마트 폰 정보 포털 ‘앱스토리’
√ 733명 이용자
Weights for Subcriteria
√ PCM
for the report is 3500.
B. Method for Conducting Case Analysis
Our team researched on the internet as well as performed multiple interviews with insiders from the company to acquire the necessary data. An unbiased analysis is then conducted base on 7-S model, consisting of both positive and negative attributes. The resulting report is then studied carefully as we tried to figure out major probl
for the report is 3500.
B. Method for Conducting Case Analysis
Our team researched on the internet as well as performed multiple interviews with insiders from the company to acquire the necessary data. An unbiased analysis is then conducted base on 7-S model, consisting of both positive and negative attributes. The resulting report is then studied carefully as we tried to figure out major probl
interacting with new designs and therefore produce a better product. For this, Zara especially focused on flexibility and vertical steps of production line to quickly adapt to fast changing customers' needs. Our group believes that hospitality business is also related to this fact and if we follow the steps of Zara's strategy then this can be a great step forward to hospitality business.