Criteria
Goal : Improving their brand loyalty
Two main approaches for customer service
Personalized approach
Standardized approach
2)Suggestions
Providing service that exceeds customer expectation level
Reinforce personalized service
Internet based personalized service
Ex- ASOS : Answer any question in 24 and have database for all the customer’s purchase
Offer conti
identifying segments that were potentially receptive to a particular brand and product category.
Limitation of Psychographic segmentation
Non-demographic segmentation is not proper tool for sorting customer
Very weak at predicting what any of these people is likely to purchase in any given product category
Happens to be very poor at giving corporate decision makers any idea of how
of which are not yet known. According to Robert Hare, an expert of criminal psychology who developed the criteriaof a psychopath, these people lack the ability to love, and they lack empathy or guilt toward others. If they have shown an understanding or helping behavior toward others, this is merely a deception for another purpose. Also, their ability to endure frustration is very weak. They als
of view, government adjust the rights of the disabled and private company. In the macro perspective, the policy achieve harmony in the economic order.
However there is environment change such as Changes in disability criteria, Rapid increase in population disability. The most important thing is the alienation of people with severe disabilities in the labor market. Because Mild disabilities accou
•Introduction of TICKETMONSTER and COUPANG
What is TICKETMONSTER?
CEO of TICKETMONSTER(TM) is Shin Hyun Sung. TM is a social commerce which is the most popular and famous. So many people buy goods and services through there. TM is managed by cooperative buying method. So Thanks for economy of scale, the customers can buy goods and services at lower price.TM is