2. Strategies and Critical SuccessFactors in the Industry
1) There was no specific business-level strategies
When Pepsi declared bankruptcy(in 1932, during the Great Depression), they lowered the price of its 12-oz bottle to 5 cents – the same price that Coke charged for a 6.5-oz bottle. Pepsi sometimes lowered their price temporarily, but we can’t deem it as a ‘Cost Leadership Stra
success of Vin Mariani, a European cocawine. In 1886, when Atlanta and Fulton County passed prohibition legislation, Pemberton responded by developing Coca-Cola, essentially a non-alcoholic version of French Wine Cola. The first sales were at Jacob's Pharmacy in Atlanta, Georgia, on May 8, 1886.
Pepsi: It was first introduced as "Brad's Drink"in New Bern,North Carolina in 1898 by Caleb Bradham,
critical to an operation's success: guest satisfaction, operational efficiency, employee safety and food safety. In addition, Ecolab helps its hospitality customers keep their operation running smoothly with regular visits from Ecolab representatives and 24/7/365 customer support.
SERVING: HOTELS, MOTELS, RESORTS, AMUSEMENT PARKS, CRUISE LINES, CASINOS
GOVERNMENT AND EDUCATION
With Ecolab, g
5. The Key SuccessFactors for contrarian marketing.
(Jun Sang Yeo, 2004)
To do the success contrarian marketing, various factors are required. Let’s see these factors, by categorizing two parts: individual side and organizational side.
1) Individual Factors – Four minds
a) True bravery which move to the action
True bravery is trying to boldly act rather than the hypocritic