of the first Mexican auto magazines was in November 1981, Motor y Volante magazine, in early 1995 4 Ruedas Magazine and shortly after Automóvil Panamericano edited by Televisa encouraged it also. The Autoexpo changed denomination in 2004 into the "Salón Internacional del Automovil" to convert into an international size event. It is in fact an event comparable to the North American I
of your selected companies (for example, a history of the industry, industry specific characteristics, competitions in the industry, opportunities and threats in the industry, or hot trends of the industry). Also, we will analysis two companies and provide business and finance related information of each selected firm (for example, history with important past events, current trends, current strat
of 처음처럼 is outdated
2.It is not appealing to all target groups of 25 – 35 years old,
Current strategy only appeals to women and few men
3.Each promotion strategy is not attractive enough to raise attention
TV Ad
Combination of celebrities from different areas do not harmonize well together, deteriorating the sex appeal of Hyo-Ri Lee
(2) Events
Many people are unaware
of Megastudy, Son has provided numerous business ideas that have allowed Megastudy to develop as it is now, such as combining internet with educational contents, or providing selective scholarships to students who achieved their goals. Son is thus very critical and influential to the company, making decision making process highly centralized to the top managers including Son, and allowing him to
critical in increasing their performance because jeans’ main target customers are usually young people aging around 20s.
This is the reason we guess they cannot maximizetheir profit currently. We think that they need to reconsider their brand image strategy through marketing communication tools. Our group will further investigateLevi’s current marketing strategy and suggest our views.
3. En