These experiences can be helpful in our study
Many believe scent is important in hotel selection
▶ This data is the key basis in proving our hypothesis
More then half showed a POSITIVE approach to scent
(Gender did NOT play a big role in thoughts about scent)
People with experiences of hotels are more POSITIVE to
selecting hotel by scent
This research has examined young women's attitudes toward luxury fashion brands in Korea, Japan and Singapore. 98 women living in Seoul, 100 women living in Tokyo and 95 women in Singapore were surveyed for this study. For data analysis, factor analysis, K-mean cluster analysis, discriminant analysis, crosstabulation (p>.05) were used for this study Dubios and Laurent's 34-item scale and Lessing
1. Background
Scent: Odor
The sense of smell gives rise to the perception of odors, mediated by the olfactory nerve. The olfactory receptor (OR) cells are neurons present in the olfactory epithelium, a small patch of tissue in back of the nasal cavity. There are millions of olfactory receptor neurons that act as sensory signaling cells. Each neuron has cilia in direct contact with air. The
2. 3 Marketing Problems & Research Objectives
To solve the symptom of the number of customers decreasing, there is a need to find out the relationship between the underlying cause and effect. The diagram below displays seven underlying causes of the symptom.
After categorizing the 4Ps of the underlying causes, we set marketing questions regarding these causes.
• Product : How can we
This research understands the actual conditions of teenage smoking, smoking features of teenagers depend on type of school, and relationships between teenagers and their self-esteem.
We always face choice because of the scarcity of the resources. The consequence of choices usually affects on the present as well as the future.
Smoking behaviors are also result of the choice, smokers decide