문화 간 커뮤니케이션 (Cross-Cultural Communication)코드(Code)가 서로 다른 집단간의 커뮤니케이션을 의미.
국가단위, 사회단위, 그보다 작게는 공무원, 학생, 10대, 20대 등으로 나뉠 수 있을 것이고 더 작게는 가정, 개인 모두 해당됨.
문화간 커뮤니케이션이 강조되는 이유 : 이
Reflect the use of the linguistic system itself
Sociolinguistic Competence
: the knowledge of the sociocultural rules of language and of discourse.
Strategic Competence
: the verbal and nonverbal communication strategies that may be called into action to compensate for breakdowns in communication due to performance variables or due to insufficient competence
(Canale & Swain)
I. Environment Analysis
Introduction
Lately, South Korea's cosmetic companies are actively entering Japanese market. In particular, low-priced brand companies entering are remarkable. Continuing the long-term recession, Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also inf
Rapid Globalization.
ASEAN 국가들에 대한 FDI: 2005년 370억 달러 기록함.
동아시아내의 거래는 세계의 나머지 지역의 거래보다 훨씬 빠른 페이스로 성장중.
세계화 시장에서 성공하기 위해서는 타문화에 대한 이해가 필수적임.
Core Factor in International business
Western perspective: 동서 문화의 ‘대조’의
Ⅰ. Introduction
1. Selected topics motivation
Southwest Airlines in the United States, many companies struggling with bankruptcy and the outlook is dark red in the airline industry 33 years has continued to fast growth to continue. Interference of large established competitors also suffered from the difficulty 9. With 11 attacks in the industry as a whole undergoing a major crisis, b