The Cold Stone Story
1988. Donald and Susan Sutherland open the first Cold Stone Creamery ice cream store in Tempe, Arizona.
1995. Doug Ducey joins Cold Stone Creamery as a partner and takes on the role of president to handle business development and strategic direction.
2007 Kahala-Cold Stone acquires Cereality cereal bar and café.
The Cold Stone Culture
‘We will make people
Cold Stone Creamery Company has about 1000 franchise and the selling amount is ranked at the 6 among the 50 other ice cream brands.
Cold stone has been stand-alone brand for 19 years. But, to extend its franchise business Cold stone decided to be under control by Kahala Corp which is huge franchise Corp.
2) The Cold Stone Culture
Cold Stone concept of “what we do for a living” goes far b
Cold Stone will only be another ice cream chain instead of competing and beating Baskin Robbins in the ice cream market.
3. Environmental Analysis
3-1. External environmental analysis
(1) Trend, Socio-cultural analysis
①Trend analysis
Zenith of the meal, dessert
Desserts are no longer just light refreshments as they have now become important in the dining culture. Particularly,
Korean Bath culture
the only culture of scrub off dirt
a Italy towel(dirt towel) : invented at 1960's
a scrubbing professional
scrubbing mutual back with friends or family
Public Bath
warm bath, cold bath, medicine bath
having sauna(dry, wet)
many people in the one bath
but they don’t hesitate them
Objective
1. Recollect your childhood
2. Remember one of baby care culture
Germany
Natural nurture
Raising independent children
German babies take a walk everyday with mom Even in the cold winter
German parents hate medicine!
Herb tea could be behalf of strong medicine to baby
High passion of education
To develop children's five senses
“Creativity and Imaginary