Chapter 1 Introduction
Our group's presentation is about the Hofstede's Cultural Dimension Theory. As we covered from the class, there are 5 cultural dimension in his theory;
1. Power Distance
2. Uncertainty Avoidance
3. Individualism vs. Collectiveism
4. Masculinity vs. Femininity
5. Long-term Orientation
However, major concerns have been expressed that Hofstede theory is almost forty yea
Introduction
Case : Your computer corporation has been asked to design a
multimedia effect for a new Hollywood movie. This project
could really help your company to be well recognized in
the field and gain more contracts as a result. The producer is
openly gay and proud. According to past experience,
Hollywood is a culture that tends to score high on uncertainty
avoidanc
cultural factors, we will used Hofstede’s(1983) cultural dimension model. Finally, we will give the several propositions to make the Wal-Mart more competitive in the Korean market.
1.2.1. Importance of Conceptual Framework
These are some notable articles and Master theses on Wal-Mart vs. E-Mart. Yet, most of them lack appropriate conceptual model according to which the each competitivenes
맞추었고, 이후 50개 국가와 3개 지역으로 확장했다.) 자회사들 사이에 서로 다른 국가의 직원 117,000명 표본의 답변을 같은 방식으로 대조하여 국가적 가치관의 차이에 관해 연구하여 표준화하고 계량화하였으며, 이를 ‘홉스테드(Geert Hofstede)’의 문화차원이론(cultural dimensions theory)’이라고 한다.
High uncertainty avoidance
At 85 South Korea is one of the most uncertainty avoiding countries in the world. Countries exhibiting high uncertainty avoidance maintain rigid codes of belief and behavior and are intolerant of unorthodox behavior and ideas. In these cultures there is an emotional need for rules (even if the rules never seem to work) time is money, people have an inner urge