cultural media product over American ones as well as the reasons why they enjoy watching the dramas together and what they derive from it. We will also be looking at some current situations on phenomenon and compare it with the ones from the past.
▣ The Characteristics of Korean Housewives.
In agriculture studies, the word "housewife" is occasionally used referring to the person who does t
1. Cultural risk
It is the possibility that business will go terribly wrong as a result of a Lack of understanding about executing in a new, culturally foreign market or context. Simply it is a risk that is caused by a lack of understanding about another culture. And its typical case is "Wal-Mart"
2. Wal-Mart
Wal-Mart is a US-based discount store. it Spread across all 50 states of US a
discount point with character grudge “superior quality”, “the price which is cheap”, compound statement flower bed lichen creation, strong point of customer service reinforcement and the fresh foodstuffs of the efficient management which leads PB goods development which is active and planning and an up-to-date information system and the customer center, the talented men of circulation ind
Discount events: every time and weekend new special discount products
Various assortment of goods using wide space of store.
Society-friendly marketing
Return the corporate profits to the society by the form of donation
By publicizing interest of the company to women’s human rights, appeal to Chinese women who have the ability to consume.
Th
benefits are offered based on consumers’ need
The advent of culture marketing
Participated in Jarasum International Jazz Festival as an official supporter in 2009 and 2010
Offered a discounted admission fee for Lotte card holders
Invited 16,000 Lotte card holders to Lotte World during World cup period
Conducted concerts and showed soccer game with free admission of Lotte World