market, we, 美ME+ also is looking to expand our business.
This report is divided into two parts, the first half; we will talk about the Japanese market as a whole cultural risk, country risk, and currency risk. And in the later half; we will analysis the cosmetics market in Japan, and describe our company’s market strategy. After that, we will predict future prospects of our company.
Boundary
Identity
Commitment
Stability
Sense-Making & Control Mechanism
Defines rules of the game, if conform: reward & upward mobility
Trend – decentralized makes culture more important, but establishing a strong culture harder
HR recruiting – selects employees that will maintain the image and guides employee performance into the same direction
Shared perceptions
1. Introduction
1.1. Background
American Wal-Mart is the number one retailer in the world. Yet, in the Korean market, its performance is not very good. In a recent performance survey, it ranked at fifth outstripped by number one Korean E-Mart in almost every aspect. What made this possible? Is it just the outcome of cultural misunderstanding, or the outcome of different marketing strategies of
cultural poitics)이란 무엇인가?
넓은 의미에서, 문화정치학은 아래와 같이 정의할 수 있다.
․ 규명하려는 힘
․ 상식(common sense)를 재현하려는 힘
․ ‘공식적인 버전’을 만들어내려는 힘
․ 정당한 사회를 재현하려는 힘
문화연구의 중심적 논쟁 중 하나는 그것의 연구 대상과
Potter).
4. Implications for strategy development
◎ Increasing costThe LEGO Group should also further outsource labour-intensive parts of production to low-pay countries while determinately binding consumers, fans and retailers even closer to the organization. Thereby, realizing experience curve and location economy while thoroughly differentiating their products through accumulated values.