①The textbook deals all language skills introducing various texts including cultural information.
In Chapter 4, the main topic is Dol party, the first birthday celebrated in Korea. It covers Korean culture, so it is suitable for the course goals as well as the communication skills.
② Since the students needs and interests are different, the textbook can’t cover all although it has lots of
culture and the great tradition’ and, on the other, ‘it was equally opposed to the reductions of Marxism understood as a hard determinism of the economic’ ”. (Green)
Johnson argues “all social practices can be looked at from a cultural point of view, for the work they do, subjectively”. In this context, culture defined in a narrower sense, whether high culture, or popular culture, ca
culture and a few drinks and a singalong are a big part of modern Korean social life.
Alcohol was first introduced to Korea from China and ancient Korean texts tell of a King who uses alcohol to seduce and impregnate a female courtier. The historic drink of choice was ‘soju’ a rough rice wine with a fearsome kick, which was often distilled in Buddhist monasteries. Historically a wide variety
About Southwest Airlines
1967년, 설립
1971년, 737기 3대로 운항 시작
1978년, 허버트 캘러허 CEO 취임
1992년, 트리플 크라운 상 수상
1998년, 포춘 선정 ‘미국에서 가장
일하고 싶은 100대 기업’중 1위
2002년 총 시장가치 90억 달러
Culture & Sprit of Southwest Airlines
제1조: 일은 즐거워야 한다.
the ads featured men complimenting women on their appearance, the directness was not well received
Mistakes, concerned with efforts to translate the message or text into other languages
eg. 1 Estee Lauder decided not to export its Country Mist makeup to Germany when it discovered that the word “mist” is slang for manure there, the product was marketed under the name Country Moist.