(2) Strategies to settle new cultures
The first problem was that there was no existing market selling similar kind of coffee. The price gap between instant coffee and Starbucks’ espresso was big. To solve this, Starbucks targeted the 20’s who seemed to accept well and lead the high quality coffee culture. They were also suitable for target market who were less price sensitive. Also, by empha
culture was more likely under the tangible strict order from the position and even private relationship was very important part respect to get promoted. These are typical Korean companies’ organizational culture from long time ago. However, since Interbrew manages OB beer, successful western organization culture has been set up. In other words, the western culture means every employee deserves
between Korea and China, How do we performed business in China for success in the cultural characteristics and communication view points? Our group supposed we started coffee franchises(Caffe Benet) in Beijing, China. And we looked for informations and knowledges about Chinese culture and Chinese customs for successful franchise management in Beijing from intercultural communication perspective.
word ‘fuse’, which means ‘to mix’. The word was first used when Caucasian jazz musicians blended jazz with rock and pop along with many other parts and elements of music to make ‘fusion music’ in the 70’s. So this word, ‘fusion’, was used to introduce a new style of food that mixed ingredients and methods used across different continents and cultures. In France they call it
culture countries. For high-context cultures the interpersonal relationship is very important for citizens from these cultures. According to Hall, feature of high-context cultures are socialist, choosing set agreement to personal success. In addition, people, form high-context cultures, are not as much of managed by cause than by instinct of feelings. Context is more significant than words for hi