culture. According to Birdwhistell, well known scholar for nonverbal communication studies, no expressive movement has a universal meaning and that all movements are a product of culture and not biologically inherited or inborn, which proved the fact that we must consider cultural elements in business communication. (qtd. In Hinde, 297)
Ⅱ. Facial expression, gesture and posture in business
A
cultural elements)
문화요소는 문화를 구성하는 요인들을 의미하며, 이들은 각자 상호작용하면서 특유의 문화를 형성한다. 문화 요소를 구조적 측면에서 살펴보면,
① 경제/기술 체계(economic/technological system), ② 친족 체계(kinship system), ③ 교육 체계(educational system), ④ 정치 체
Virgin group is very well known and respected company in the western countries. Even Virgin has very unique company culture and well known CEO named Richard Branson. Many Asian countries don’t know about them. Actually they underestimate a true value of virgin group. Therefore we will analyze structure and culture of virgin group. And then focus on the Richard Branson who is the CEO of Virgin.
Culture is a system of elements comprising human behavior, the way of living and thinking, which unites people into groups by establishing their uniqueness.
Eg 2. Procter&Gamble found that its ads for Camay soap did not work in Japan because the ads featured men complimenting women on their appearance, the directness was not well received
Mistakes, concerned with efforts to translate the mess
public. Currently, the marketing effort that the organization is holding is the operation of website that briefly introduces the museum. Also, their strategy of recruiting good volunteers is not meeting a satisfactory level.
Then what would the culture, rewards, and people elements of this organization be like? Again, we weren’t able to extract any solid information because the organiza